Spectrum’s Furniture Marketing Division

This is how we deliver direct marketing success.

Furniture Industry Experience

Our extensive furniture retail marketing experience on a local, regional and national scale means you have the advantage of capitalizing on our proven marketing strategies custom designed to generate immediate RESULTS to help grow your business.

We manage each step in-house

Spectrum’s vertically integrated marketing services make us your ideal communications partner. We leverage in-house design, print, mail & data processing and logistic assets to bring you a successful marketing campaign from start to finish.

Why is vertical integration important?

furniture mailings industry experts

INDUSTRY EXPERTS & CREATIVE

The process starts by working with one of our experienced marketing representatives to determine the specific objectives of each job. Our in-house creative team then takes the project from initial design concept to final proofing, making sure the client’s objectives are reflected in everything we do.

furniture mailings print team

IN-HOUSE PRODUCTION

When the time comes to go into production it is simply a matter of moving the job into our commercial printing operations where everything from flyers, catalogs, banners, menus and direct mail pieces can be produced under the watchful eye of our production staff.

mail list processing

LIST & MAIL PROCESSING / LOGISTICS

For direct mail jobs, the printed material travels through our internal process which includes data processing, list management and expedited delivery to the related postal centers around the country.

printer checking proof

CONTROL OF YOUR JOB FROM START TO FINISH

The real power of vertical integration is control. Through the entire system your job is controlled from start to finish by one organization dedicated to your success. Through close communication you know where your project stands every step of the way.

Spectrum’s mission is to provide our clients with a
superior return on investment for every marketing dollar spent.

Furniture Industry Marketing Experts

What makes Spectrum’s formula especially powerful are industry specialists that truly understand the furniture industry, its unique dynamics, and how to drive dependable RESULTS.

  • Greg Russell
    Greg Russell Vice President Direct Mail | Furniture

    Greg comes from a successful 25 years of furniture retail background, both as a merchandise manager and furniture store owner for ten years. It’s Greg’s retail background that led him to create some of our most successful furniture direct mail programs. When Greg isn’t hitting home-runs for our clients, you’ll find him golfing, skiing and enjoying quality time with his wife and two children.

    Contact Greg: 508-523-0937

  • Jeff Fontaine
    Jeff Fontaine Furniture Direct Marketing Specialist

    Jeff works with successful furniture retailers from Maine to California helping them to achieve the right mix of customer retention and new acquisition.  Jeff will combine proven techniques and offers with unique and exciting formats to help you stand out and make your next promotion a big success.  Call Jeff today to learn more about our proven furniture mail programs!

    Contact Jeff: 603-998-1158

  • Mark Casey
    Mark Casey Furniture Direct Marketing Specialist

    Mark has been helping business owners grow their business for over 30 years. As a marketing consultant and business owner for over 15 years Mark has an extensive understanding of the critical elements of a successful marketing campaign, and a long-term client/partner relationship.

    Contact Mark: 603-867-0626

What makes Spectrum’s Furniture Mailings right for you?

Industry Specific Experts

We have an enhanced understanding of your industry’s specific needs and strategies.

Award-Winning Design

Our experienced team creates effective eye-catching design concepts that deliver RESULTS.

RESULTS-driven Targeting Analytics

Our list experts can analyze your customer data and existing market to optimize list strategies.

Unique Solutions

Ask about our range of service bundles aimed at addressing unique aspects of your business.

In-house Production

In-house printing allows execution control of every marketing campaign from start to finish.

Trucking & Logistics

Direct-to-the-SCF program assures mailings are in-home on time, verified, and trackable.

Free Consultation and List Analysis!

Leverage the power of vertical integration for your company’s marketing needs and let us show you why we are the marketing communications partner of choice for thousands of successful businesses both large and small.

Greg Russell | 603.836.1250