Keys to Successful Direct Mail Campaigns

Dominate with accurate customer targeting strategies.

TARGET INDIVIDUAL LEADS WITH INCREASED ACCURACY

The power of direct mail dominates the market as other media fall prey to filtering or changing consumer habits. Its unique ability to target individuals with increased accuracy while still requiring the recipient to evaluate the material is a powerful combination.

WE KNOW WHAT CUSTOMERS RESPOND TO!

Spectrum has worked with thousands of customers across a wide variety of industries and has gained a deep understanding of what makes consumers respond and how to drive the results our clients seek from their marketing investments.

Analytics

Be sure you send your message to the right customers!

  • Geographic Analysis
  • Penetration Indexing
  • Mail Method Determination
  • Post-campaign analytics

Targeted Mailing Lists

Find the best prospects using specialty lists and data appends.

  • Demographic Lists
  • Psychographic Lists
  • New Homeowner Lists
  • Home Improvement Lists
  • Financial, Investment Lists
  • Insurance & Mortgage Lists
  • Business & Industry Lists
  • Political Lists

Formats & Styles

Make sure your message gets maximum attention!

  • Over-sized postcards
  • Postcards
  • Personalized letters
  • Variable data-driven letters
  • Letters with additional inserts
  • Specialty envelopes
  • Multiple fold & perforation options
  • Gift card mailers
  • Dimensional mailers

Data Processing

Don’t let short-cuts impact your response.

  • Run all lists through NCOA
  • Cut lists back to reasonable distances that are most likely to respond
  • De-dupe by household when possible to avoid waste

Variable Data

Combine data from customer files or data appends to communicate 1 to 1!

  • Simple variable text fields
  • Variable text and variable images
  • Variable text and variable images based on data and predetermined “business rules”

Postal Logistics

Reducing direct mail postage cost is a primary area of expertise and focus.

  • Postal analysis to insure the lowest rates available
  • Capitalize on postal optimization to gain rate and delivery advantages
  • Utilize SCF Delivery
  • USPS Optional Delivery Verification Tools
  • Intelligent bar coding
  • Signed SCF/BMC delivery forms
  • Contacts at local and regional facilities to expedite mail delivery.

Direct Marketing Options & Add-Ons

Enhance the Performance of Your Campaigns

Here are some of our most popular options. Ask your Spectrum representative for more information.

INSERTS
INSERTS

Insert multiple sheets and messages to mail envelopes.

PERSONALIZATION
PERSONALIZATION

Use variable data laser printing to add personalization and IMPACT.

CROSS-MEDIA SOLUTIONS
CROSS-MEDIA SOLUTIONS

Link your direct mail to conversion web landing pages.

COLOR IS CRITICAL
COLOR IS CRITICAL

We’ll design your piece to make an impression and stand out!

DIE CUTS
DIE CUTS

Add unique shapes and features to your direct mail pieces.

SCRATCH-OFFS
SCRATCH-OFFS

Get more interaction! Perfect for sweepstakes or special offers.

QR CODES
QR CODES

Give mobile customers a quick method to learn more about your business, product, or service.

EMAIL SUPPORT
EMAIL SUPPORT

Boost the response rate of your direct mail programs by using coordinated email messaging.

SOCIAL MEDIA
SOCIAL MEDIA

Connect with your target market and begin developing a relationship with them.

Direct mail continues to be a powerful lead generator with the highest investment to ROI ratio in the industry.

Greg Russell | 603.836.1250